Weinschenk – Apple Music

When reading the chapters from Weinschenk, one thing that kept coming to mind for which some of the theories applied is the Apple Music app on iPhones.

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The first thing which we encounter in the reading that applies to the Apple Music app is progressive disclosure. People are only able to process a little bit of information at a time, so it is best to only give them the information which is important to them at any given time. Apple Music does this by keeping their pages short, but giving users the option to select any number of options to either move to another page or look further into the information beyond the link.

This brings us to the next topic applied in the Apple Music app: People are driven to create categories. The app already keeps everything divided into a series of easily found categories. The bottom on the app has a bar on which the owner’s library, Apple Music personalized suggestions, Apple Music general browse section, the radio, and the search option. In each of these sections, there are categories. For example, there may be categories of genres, artists, playlists, or new music. These categories help to make the app incredibly easy to navigate.

Apple Music also appeals to the idea that attention is selective. It combats this by using large images and text to catch user’s attention. At the top of any page there is large, bold text with the title of the section which you are in. Below that, there is a number of large pictures showing artist’s photographs, album covers, and playlist collages to catch your attention and direct it to the things which the app is promoting or thinks is best for you, depending on the section which you are using.

One final topic which relates to the Apple Music app, though maybe not as clearly as some others, is that people are inherently lazy. I chose to include this because what this section is truly focusing on is that humans are going to find the most efficient way possible to accomplish a task, or they will at least choose to do what they perceive to be the most efficient. Apple Music gives its users this by making the app very streamlined, making use of a lot of white space and minimal text. Anybody will find that there is almost no clutter on the app, and it is very simple to navigate. This feeds the idea that the app is the most efficient option for users.

There are definitely other theories which can be applied to Apple Music, however I chose to only include a few that stood out to me the most.

I did not find that I disagreed with any of Weinschenk’s theories or principles discussed in the chapters. While reading through it, I did feel that some of the information was redundant or sometimes too similar to previously mentioned topics, but it did not detract from what was being said overall.

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