While reading and learning about the Eye tracking, the first thing that came to my mind was every time that I go out to restaurants is that the bar is always stocked with so many different brands and liquor. It does make me wonder what would grasp my attention the first when I look at the bar. I could never decide on what I would like to try because I always keep going to my typical drink. I often find myself wondering if other customers think the same as I do. Design and logo as well as labeling it is what makes customers eye attract so this photo is what I took at this bar in South Bend when I attended the Notre Dame game against Michigan State on September 17th,. Branding is the factor in the eye tracking as everybody has their own preference.
Customers likes to see what is being offered first unless they notice something that pops out to them. There are so many brands and designs out there so it’s literally impossible to like them all at once. The branding is what customers looks at to see what their preference are.
I think that what would benefit them is that they have the liquor on the walls than behind the bar as people who sit down to dine wouldn’t even know what is being offered at the restaurant as they don’t list everything on the menu. What I mean by on the wall is to list the entire beverage that’s available or even have the bottles on the wall for visible purpose. Some people prefer tequila, whiskey, bourbon, or rye so this needs to be addressed the moment they enter the restaurant. What if the customer was a wine person and they don’t serve wine? They lose a customer right there on the spot. While researching this view, I think they should have kept their most expensive visible as they are well known to everybody rather than hiding them. It does wonder why I took a long time to look to see what brand was available.
The first thing that I mentioned earlier on is that the liquor is behind the bar and stashed low away where it isn’t visible so that is a distraction. Another distraction is that the bartender keeps getting in the way which is a sore eye to me. If they put it somewhere higher, it would be more appealing to the eye and attract the audience better. One thing that caught my attention was that there was two empty bottles just sitting there and my first question was “How long has that bottle been sitting there for?” I don’t think that is a good idea to do that as it was sitting there when I arrived and still was there when I left. Somebody needs to pay attention to small details as an empty bottle needs to be tossed away or put away in the proper place to be replaced with a new bottle.