I choose to analyze this advertisement about Boxx and their developments in virtual reality. Below are some of my notes.
This advertisement carries big blocky lettering on the top of the page. It is a three word alliteration that says “Design. Develop. Deploy.” It has a tag line underneath that emphasizes the words “virtual reality”.
Very low key lighting where the background is almost unable to be seen with clear detail.
In his twenties
large adams apple
generic grey T-shirt
There is a ver bulky strong, highly specular objects in background to simulate a world that could be explored surrounding the man.
Masculine semiotic elements-
regular focus, bottom- up camera angle, dark and metallic
The denotation of this advertisement is that by using this virtual reality head set, we will literally feel emerged within this world.
The goal of this ad is to show the power and the fascination of virtual reality, powered by Boxx computers. It is also driving the fantasy of the full emersion of this upcoming technology.