I thought it would be interesting to post a product, as they are always branded and branding is ALWAYS targeted toward a specific audience. Mouth rinses are gender neutral. Teeth whitening is gender neutral. Upon first glance, this product looks like it is marketed toward both genders, as it is mainly blue (a “boy” color) but has some maroon (a “girl” color). I felt at first, that the shiny, sparkly look was only to coincide with the idea of a teeth whitening mouth rinse. BUT upon looking longer, I have determined that this is definitely female biased. Females are more likely to use teeth whitening products. The title is “glamorous white”….I don’t know any guys that prefer being called glamorous. There is a lot of shine and flashy design to the packaging, in which I feel is “girly”. Yet, notice how I have been using quotes, because I don’t think there should be specific gender bias of anything. Pink may be “girly” but guys wear pink too. Power lifting may seem “manly” but girls do it too. I think in the way back, old days, genders were more separated. There were roles. The men went out and hunted or fought wars, while the women were at home cooking, cleaning, and mending to the children. As women have gained more rights, they have come out of this very specific gender role. Women are now C.E.Os of huge companies, they fight in the army, and more. Along with the disappearance of gender roles, there has been much more gender fluidity. Although transgender people have existed forever, they used to have to hid their true identity 100% or they would be in huge trouble. Nowadays, people do not always have to hide it, as it has become more generally accepted. There are also girls who will dress boyish without feeling they are transgender or need to be a boy, and boys who will dress more feminine without feeling transgender or need to be a girl. Especially in the gay community, you see people dressing more in the opposite gender looking clothes. I think this is because the gay community is very comfortable with themselves and are not afraid to be criticized for looking girly or looking boyish. When people look a way that you cannot tell their gender, I honestly do not notice. Everyone has their own style, personal interests, and goals in mind. If you feel good in your skin, who cares what you look like.