Unsurprisingly, the view I had at the Rochester Auto Museum was dominated by the cars. This was accomplished in two ways; first and most apparent was the cars themselves. Benign paint jobs and restrained design were not particularly popular amongst the polished 1960s era vehicles being shown off in the main showroom. As you scan around the room your eyes are drawn to the bright reds, purples and yellows that the owners of the cars had chosen to paint their exteriors. The few cars that were colored more conservatively had the flashy contradiction of their chrome against the glossy black or grey of their bodies.
The ability of these exhibits to capture my attention was amplified by the rest of the room. Aside from a retro, chessboard-style floor, the whitewashed walls created the perfect backdrop for the primary colors of the classic muscle cars. This created as few distractions as possible for my eyes. The effect was that only the vehicles warranted my attention. Their bold colors were amplified by the environment of the bland building in which they were housed and the bright lighting that made the stunning bodywork shine. I confess it is not difficult to create an environment where these vehicles stand out, It would be hard for me to miss one of these cars if It were to drive by me on the road. However, I know that in this forum I was able to most appreciate their beauty. The effect of the environment on the exhibit was to remove distraction and give you every reason to focus on the cars themselves.